Australia’s Seven West Media strikes partnership with Google
(Reuters) – Australia’s Seven West Media Ltd said on Monday it entered into an preliminary deal to sort a long-term partnership with Alphabet Inc’s Google to provide content material materials to the tech agency’s News Showcase product.
Google launched its News Showcase platform in Australia earlier this month, which may see it strike its private content material materials provides with publishers and pay seven house outlets to utilize their content material materials.
The launch of the product is Google’s latest tactic in a advertising marketing campaign in opposition to the Australian authorities’s deliberate legal guidelines to make the company pay publishers and broadcasters for content material materials that appears in its search engine.
The legal guidelines, which Google beforehand said was “unworkable”, may be launched by the Australian parliament this week.
Seven West Media Chairman Kerry Stokes said in an announcement that the …