Roku adds more streaming audience to beat revenue expectations
(Reuters) – Video-streaming machine maker Roku Inc reported quarterly revenue above market expectations on Thursday, thanks to an influx of cord-cutting subscribers dropping their cable packages for streaming suppliers.
A pandemic winner, Roku’s aggressive push into genuine releases by itself app, Roku Channel, and subscriber boosts to the streaming platforms it hosts along with Netflix, Prime Video and Disney+ have not solely bolstered its machine product sales, however moreover its advert earnings.
Roku added 14.3 million energetic accounts inside the yr, bringing complete energetic accounts to 51.2 million.
Sales of its devices, which connects televisions to streaming suppliers, rose 18% to $178.7 million inside the fourth quarter.
Platform revenue, which contains advert product sales, surged 81% to $471.2 million, beating estimates of $416.07 million.
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