Daily Mail owner sues Google for monopoly over ad business
By Diane Bartz
WASHINGTON (Reuters) – The Daily Mail, owner of the MailOn-line newspaper, sued Google on Tuesday, alleging that the search and selling large’s power over selling on-line ad space means newspapers see little of the revenue their content material materials produces.
The federal lawsuit in direction of Google and its mom or father, Alphabet Inc, alleges that Google controls the devices used to advertise ad inventory along with the world on publishers’ pages the place ads might be positioned and the commerce that decides the place ads shall be positioned.
“The lack of rivals for publishers’ inventory depresses prices and reduces the amount and top quality of studies accessible to readers, nonetheless Google ends up ahead because of it controls a rising share of the ad space that’s nonetheless,” the lawsuit said.
The lawsuit, which was filed …