Thai startup Pomelo pivots to fashion tech platform amid pandemic
By Chayut Setboonsarng
BANGKOK (Reuters) – JD.com-backed fashion e-commerce startup Pomelo plans to improve revenue by offering its private know-how in analytics and demand forecasting to totally different fashion producers inside the space, its chief authorities said on Tuesday, amid slowing offline product sales.
The women’s fashion company, which started as a web-based enterprise in 2013, plans to launch its business-to-business (B2B) unit, Prism, subsequent month to present suppliers like demand planning and logistics for various fashion and lifestyle producers, chief authorities David Jou said in an interview.
The plan comes as bodily retailer product sales and website guests have dropped.
Store website guests in Thailand plummeted 71% inside the first quarter of this 12 months and about 20% in its totally different markets, he said, together with that e-commerce was sturdy.
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