Cloud Data Platforms and the TMGT(Too-Much-of-a-Good-Thing) Effect

“The too-much-of-a-good-thing (TMGT) influence occurs when an initially optimistic relation between an antecedent and a captivating consequence variable turns harmful when the underlying ordinarily useful antecedent is taken too far, such that the whole relation turns into nonmonotonic.”  The ABC for Studying the Too-Much-of-a-Good-Thing Effect: A Competitive Mediation Framework Linking Antecedents, Benefits, and Costs; Christian Busse,… Read More »Cloud Data Platforms and the TMGT(Too-Much-of-a-Good-Thing) Effect

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