Building a Data Products-centric Business Model
When I was the Vice President of Advertiser Analytics at Yahoo!, I painfully realized that my targeted shopper personas (Media Planners & Buyers and Campaign Managers) didn’t want further information in serving to them optimize their promoting, advertising marketing campaign, and selling spend all through the Yahoo! Ad Network. Heck, they didn’t even want analytics! The aspirations for these… Read More »Building a Data Products-centric Business Model
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