HBO Max slashes prices in limited offer as streaming wars heat up
(Reuters) – AT&T Inc’s HBO Max streaming service has halved its subscription fees in a limited-period offer to lure once more hundreds and hundreds of subscribers it misplaced after dropping out of Amazon.com Inc’s Prime video channels.
The limited-time promotion offer of $7.49 per 30 days – for up to six months – is obtainable through Sept. 26 for patrons who accessed HBO by the use of Prime video channels as properly as all new and returning HBO Max subscribers, the company said on Friday.
This is lower than the Prime video membership of $8.99 per 30 days, plus taxes. HBO Max service is mostly priced at $14.99 per 30 days.
The announcement comes days after WarnerMedia, which is owned by AT&T, stopped HBO subscriptions on Amazon’s streaming service to find out direct relationship with subscribers.
The agency would lose …